Buying a powerful piece of software doesn’t instantly fix your business problems any more than buying an expensive set of golf clubs automatically makes you a pro golfer. Many business owners must deal with this hard reality as soon as they sign a contract with HubSpot.
Your staff ends up drowning in support requests, attempting to find out why an automated email sequence didn’t activate or why your sales funnel appears to be entirely disorganized, rather than concentrating on your actual business goals. This is why you need HubSpot consulting services.
Why Do Companies Struggle with In-House HubSpot?
When you try to manage this massive platform internally without dedicated experts, you run into a few common, costly roadblocks that can stall your operational efficiency for months on end:
The Trap of the “Default” Configuration
HubSpot comes out of the box with generic deal stages, default properties, and standard lifecycles. If you leave things as they are, you are forcing your unique business model into a pre-packaged template that wasn’t built for you. An expert consultant looks at how your unique customers actually buy from you, and then they reverse-engineer the system to mirror your real-world sales cycles perfectly.
The Nightmare of Messy and Unreliable Data
Without clear guidelines of how to enter data, your team’s CRM will soon become a mess. Contacts begin to clutter up, old leads remain on active lists, then your marketing team is emailing your existing customers who just made the purchase yesterday. This can destroy customer confidence and tarnish your brand reputation.
Massive Feature Underutilization
A typical business is only utilizing around 20% of their HubSpot. That’s what they use it for; they don’t use it to send out a monthly newsletter or to keep basic customer deals and they don’t make use of advanced lead scoring, deep customer behaviour tracking, predictive analytics, or automated workflows that would save their team hundreds of hours of manual work each week.
How Professional HubSpot Consulting Services Shift Your Business Into High Gear
Imagine a HubSpot Consultant is the equivalent of an architect and a master mechanic all in one person.
Tailored Implementation and Architecture Realignment
A consultant can help you get started properly if you are a rookie in the platform. They will do a technical audit on it and see how long you’ve been using it for, and if it feels broken, they will do a deep dive in the system and get to know where the data leaks are. They will tidy your pipelines, remove out-of-date properties, and ensure that a sales rep can log in to your pipeline and see a clear, streamlined path ahead of them, instead of a cluttered jumble of text.
Smart Automation That Keeps Your Leads Hot
The magic of HubSpot is in the workflow engine, but creating workflows that don’t loop and/or send the wrong message requires a lot of operational logic. Experts create complex sequences of nurturing based on user behavior and respond immediately. A lead who visits your price page three times in an afternoon can be automatically marked as a high priority lead and be assigned to the top sales rep for an immediate call.
Advanced Revenue Reporting and Executive Dashboards
Knowing which marketing campaigns can lead to closed revenue is essential for a business leader. With HubSpot consultants, you can get personalized, executive level dashboards that may allow you to see your pipeline health as well as the customer acquisition costs in real time.
Choosing the Right HubSpot Consulting Partner for the Long Haul
As you begin searching for a consulting partner you’ll soon realize there are no shortage of consultants claiming to assist you. When you’re searching for a partner who will really change your business, you need to dig deeper than the marketing jargon, and really get to know them on a personal level. You want a partner that will place a strong emphasis on your bottom line business metrics, growth and revenue rather than just marking off boxes on a checklist for technical configuration.
The key partner will invest in training the staff within your organization in detail so as to make sure your employees are completely familiar with the system after the consultant’s training is over. They should provide versatile support, from a big-picture, from-the-ground-up creation to more strategic advice for scaling into HubSpot’s enterprise-level solutions as your business grows.
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Conclusion
While HubSpot is a very powerful engine, it cannot do anything if it is not driven by someone. If you’re continuing to “guess” your way through the platform, you’re sure to be missing out on thousands of dollars in untapped revenue each month, and also annoying your internal staff with inefficient, flawed processes.
When you hire an expert HubSpot consultant, you can put an end to the struggle with your software, and begin using it to its highest potential. The clean data, operational visibility and seamless automation you have long sought to decrease friction in your buying cycle and enable your teams and predictably fuel your business for the future!
FAQs
Why should you hire a HubSpot consulting service for your business?
To get as much value as possible out of their software investment, a business should hire a HubSpot consultant to help them clean up data and better align marketing and sales. Although the software can be extremely robust, the internal teams may either fail to leverage the capabilities of the software or find themselves facing the challenge of a complicated technical setup to generate real money.
What are the signs that your HubSpot setup is broken?
Typical HubSpot configuration issues involve duplicated or missing CRM data, sales reps not using the platform because of an abstruse interface, and manually transferring leads from marketing to sales without automation. In addition, when you’re using HubSpot’s out-of-the-box default configurations without customizing them to your specific sales cycle, you have a system that’s in need of realignment.